Building your Personal Brand

Call to Action Through Learning

Last week I covered a small step you can take to start branding your image by simply creating a signature block for you email account. This week I’d like to introduce you to two books I recently read that I recommend to improve thriving in your workplace. Kevin and Jackie Freiberg’s newest book, Boom- 7 Choices for Blowing the Doors off Business-as-usual, is a must read if you’re feeling stressed about work or wanting to re-program yourself for a different future. You will read throughout their writing a theme that focuses on personal choice, challenging yourself, attitude, passion and service. If you are experiencing anxiety or stress that is impacting both your professional and personal worlds, you will find some comfort in their words. I came away realizing that personal choice and gratitude impacts everything you do or say, and by understanding how to reprogram your mind to act and think differently, you can improve your situation, no matter the circumstances. You’ll read how to wake up and smell the coffee, re-invigorate your call to service, and building a signature performance attitude.

To compliment the Frieburg’s book, I recommend you pick up a copy of Bruce Judson’s book, Go It Alone. If you make a decision to go solo in a new endeavor, Judson’s success principles can help you shape your plans. Judson describes in great detail several principles that can kick start a solo effort in a new product or service business. You will read about extreme outsourcing, affirming you determination, building relentless repeatable processes, and using to your advantage off the shelf products and services. In today’s information overload culture, you’ll need to figure out how to take yourself off the clock, be flexible,
and be a continuous learner and innovator. Judson will give you some great insight on these as well as business system creation, market development, and using Application Service Providers (ASPs). Just click on the Amazon links to the left to order your copy today.

If stress and anxiety are creeping up on you, take a few minutes to listen to a Coming Up for Air podcast from a good friend of mine, Dr. Brian Luke Seaward, owner of Inspiration Unlimited.